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The Cosmetics Firm Selling Siberia to The World
Mr Trubnikov went to London himself to see what the problem was, and show his products to British members of the general public. Founded in 2008, Natura Siberica is a Russian firm that makes a wide range of organic hair and skincare products made with extracts from herbs grown and harvested throughout the huge and remote Russian province of Siberia. Aiming to be a hit globally, Mr Trubnikov determined from day one which the corporate would promote itself as being from Siberia and not Russia. So shopping for his own farm in Siberia he began to grow native herbs, at the identical time as paying native folks to harvest wild herbs for him. Ms Zelenkova provides that the company additionally develops particular version ranges for specific countries, resembling a physique scrub for the UK market that along with Siberian herbs accommodates extracts from Scottish wild thistle. Mr Trubnikov provides that his different huge ambition is to crack the US market, but he admits that being Russian makes this just a little difficult.
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